20.)
This concert poster from ‘59 uses a cropped transparent photo over a solid color background. The photo slices the page in half and the large text balances the composition. There is some minor grid alignment with the text.



21.)
These product ads incorporate the item in with the composition to make the product a piece of art. The use of grids is very evident here and the black silhouette shapes evoke a modern feel.

22.)

This ad for phone service includes graphic elements that are better incorporated to animate the scene but still relies on simple modern ideals.

23.)
This ad for moving walkways from 1962 incorporates photos, manipulated to emphasize motion, with simple graphic elements and colors to depict the walkway.

24.)

This is packaging for a 1954 sleeping pill and uses transparent telescope photos of space as the backdrop, a solid color background, and overlaid graphic elements.

25.)

This ad for medication is unaligned with the picture plane but the text and photo are aligned in their own plane. The right side of the wall creates the margin for the text below.

26.)

Finally, this poster of 1960 reads “Less Noise” as a campaign against traffic congestion. Again, the text is vertically aligned with the photo of the woman.

27.)

Some of those later photo works employed the use of grids to structure and align the layout which allowed sharper, dramatic, angular organization. Much like these two examples, the grid is a simple makeup of horizontal and vertical lines that Muller-Brockmann then used as a framework for either adding more sophisticated graphical elements or designs, or for tilting the composition within the plane as a whole.

28.)

This 1953 Zurich concert poster uses a grid that bisects the page and uses two angled lines to find a center for a circle from which the rectangles encompass. The text box starts at the base of the circle.

29.)

The ‘55 Zurich Beethoven concert poster uses a grid that radiates from the center of a cropped circle. The gird is separated by equal angles, making a guide for measuring out the circular elements that double in width the further from the center they get.